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Van Cleef & Arpels
One of the most stylish jewellery dealers of the 20th Century. Its origins in 1906 lay in the hands of Alfred Van Cleef and the brothers Charles and Julien Arpels. At the beginning of the 1900s The Place Vend?me was the centre of fashion and luxury in Paris. They occupied their first shop here at number 22, where they have premises today.Alfred Van Cleef served as an apprentice to Messrs David et Grosgeat before becoming a salesman for the same firm. In 1898 he married his cousin Estelle Arpels. Alfred had a good understanding of the techniques of stone cutting as well as being a skilled administrator. His wife looked after the accounts in the company's infancy. A third Arpels brother joined in 1912 his genial personality helped woo important clients including such celebrities as Marlene Dietrich and Maurice Chevalier. Visit at: website |
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- Madison And Fifth Ave
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