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BCBG Max Azria
A popular clothing line. The name comes from Parisian slang ("bon chic, bon genre," meaning "good style, good attitude"). French designer Max Azria started BCBG in Los Angeles, making his name with the novel baby-doll dress -- which flew off the racks -- and now sells his BCBG women's collection in more than 100 company-owned stores (including outlets) in the US, as well as through in-store shops in department stores.Visit and Shop: website |
View at locations |
- Madison And Fifth Ave
- Soho
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