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fcuk
French Connection is a clothing company that originated in the United Kingdom, but is now available worldwide. It was founded in 1969 and sells menswear, womenswear, childrenwear and accessories aimed at a youthful demographic.

In April 1997, French Connection began branding their clothes 'fcuk' (always written in lower case). Though they insisted it was an acronym for French Connection United Kingdom, its similarity to the word fuck caused controversy. French Connection fully exploited this and printed out t-shirts with messages such as 'fcuk this', 'high Mile fcuk', 'fcuk me', 'too busy to fcuk' and more. The company recently announced that the fcuk label is to be phased out.

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