Zegna suits, long popular in Italy, were first sold in the United States in 1938, but being so expensive, they were sold in limited numbers during the Depression and war years. All Zegna suits were made-to-measure until 1968 when the brothers launched a line of ready-made suits for commercial sale. The new line was produced in Zegna's factory in Novara, Italy.

Most Zegna suits cost in the US$2,000 - $3,000 range, similar to competitors such as Gucci, Fendi, Prada, Versace and Armani. Price is dependent upon several factors. The "Z Zegna" sport/diffusion line features suits starting at about US$1,500, but they may be fused and lack the construction quality of higher Zegna lines. Zegna's top line is "Couture", formerly known as "Napoli Couture."

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